6IXTY8IGHT

6IXTY8IGHT is a fashion brand founded in 2002 by Erik Ryd, a Swedish entrepreneur with a strong presence in lingerie manufacturing in Asia. Recognizing the market need for a vibrant and youthful lingerie brand, Ryd, in collaboration with French lingerie designer Marie Destombe, successfully launched the brand’s first ready-to-wear fashion lingerie collection in Paris in 2002. The brand quickly gained momentum, and by 2003, it established its headquarters in Hong Kong SAR and opened its first store in Beijing. Since then, the brand has expanded its product line to include a wide range of apparel from tops and dresses to denim and accessories, securing its position as a favored shopping destination for women. With a vibrant brand identity represented by its signature pink hue, 6IXTY8IGHT has rapidly grown to encompass over 200 stores in regions including Greater China, South Korea, Singapore, Malaysia, and beyond, making it one of the fastest-growing fashion brands in Asia. The brand’s name, '6IXTY8IGHT', originates from its ties to Chinese numerology, with the Cantonese pronunciation of the numbers 6 and 8 conveying phonetic similarities to the term “FOREVER LUCK!”