4iiii Innovations Inc.

4iiii Innovations Inc. is a Canadian sports technology company that was founded in 2010. The company's slogan, "Unlock your potential with intuitive training tools," reflects its dedication to providing innovative training solutions for athletes. 4iiii Innovations Inc. specializes in developing cycling power meters, heart rate monitors, and cycling trainers for both outdoor and indoor cycling and fitness markets. Their commitment to engineering accurate equipment at an affordable price has made their products accessible to every athlete. The company has gained recognition through its sponsorships of renowned professional teams such as Etixx Quick Step, Bora Hansgrohe, Israel Start-Up Nation (ISN), and for the 2022 season, it is sponsoring UCI World Tour teams Lotto–Soudal and EF Education-Tibco-Silicon Valley Bank. Additionally, they sponsor top athletes including Emily Batty, Richard Murray, Cody Beals and Safa Brian. The company received a Seed Round investment at 01 January 2012 from Conconi Growth Partners. The strong partnerships and endorsements from top professionals and teams showcase the company's credibility in the sports technology market. With its innovative approach and successful track record, 4iiii Innovations Inc. continues to make significant strides in empowering athletes to reach their full potential.