35up

35up is a German startup founded in 2020 with the mission of "Bringing Embedded Cross-Selling into every online checkout." The company operates within the industries of AI, E-Commerce, Internet, Platforms, SaaS, and Machine Learning. With a recent $5.00M Series A investment on 29 September 2022, 35up secured funding from notable investors including Capnamic Ventures, Coparion, and DvH Ventures. 35up distinguishes itself by offering online merchants a means to create additional cross-selling revenues, devoid of inventory risks or working capital investments. The company leverages an intelligent recommendation engine and boasts a vast network of millions of physical and digital products. By harnessing a headless API, 35up seamlessly embeds the most relevant cross-selling products into the checkout process for its partners. The startup has successfully attracted some of Europe’s leading merchants, enabling them to generate additional contribution margin by facilitating customer access to new, highly relevant products and services. This model has proven effective in enhancing the overall customer experience while driving up additional revenues for merchants.