17 Triggers

17 Triggers is a behavior change laboratory that operates globally, employing human-centered design (HCD) to tackle real-world problems. Established in 2011, the company focuses on improving the lives of individuals at the base of the economic pyramid in South East Asia and Africa. They collaborate with various stakeholders including multilateral organizations, NGOs, impact investors, and commercial enterprises to address issues such as health & wellbeing, food & sustainable agriculture, environment & climate change, and economic & financial inclusion. The organization's approach involves utilizing behavioral frameworks to identify barriers and motivators influencing behavior, thus enabling the design of interventions that empower individuals and create an environment conducive to adopting target behaviors. They prioritize the development of scalable solutions and emphasize the integration of these solutions into existing systems. 17 Triggers is driven by a sense of urgency and purpose, aiming to facilitate tangible behavior change in pressing global themes. Their commitment to building solutions from the ground up, iterative testing, and feedback integration highlights their dedication to achieving measurable results and outcomes.