100%

100% is a San Diego, California based startup that has revived its brand in the motocross, downhill slopes, and BMX tracks industries. The company, founded in 2012, holds a significant historical position in motocross Americana and is now inspiring a new generation of athletes with its iconic tag line "How much effort do you give?" The startup produces a diverse collection of premium goggles, eyewear, helmets, gloves, and sportswear designed specifically for today's demanding racers. With a strong emphasis on the spirit of racing, 100% is gaining increasing awareness in the motocross space, attracting racers with its American heritage and historical significance. Despite lacking specific information about the last investment, the brand's resurgence and focus on a new generation of racers make it an attractive prospect for potential venture capital investment into the world of sports and apparel.