PideDirecto LATAM, with the slogan "Construyendo la infraestructura para ventas directas al consumidor en LATAM," aims to empower restaurant owners with digital tools to regain control of their businesses and boost sales. The company offers an all-in-one software solution, #DirectoPOS, along with an integrated digital ecosystem including logistics and delivery, ecommerce capabilities with no commission, and integrations with major food delivery platforms like Rappi and UberEats. Adapted for businesses of all sizes, this offering is particularly attractive for small restaurants and large chains.
Founded in 2020 and headquartered in Mexico, PideDirecto LATAM recently secured a $5.25M Seed Round investment on 07 October 2021 from a diverse group of investors including Soma Capital, Y Combinator, Flexport, Flucas Ventures, JAM Fund, Kube VC, Acacia Venture Capital Partners, and Trajectory Ventures. The company operates in the E-Commerce and Marketing sectors, positioning itself to reshape the direct-to-consumer sales landscape in the LATAM region with its innovative digital solutions.
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