United States
Lion Brand Yarn Company has been a staple in the yarn and craft industry since its founding in 1878. As a fifth-generation, family-owned business based in the United States, Lion Brand has cemented its position in the Consumer Goods, E-Commerce, Fashion, Food and Beverage, and Retail sectors.
Renowned for its wide variety of quality yarns, including 100% cashmere and premium acrylics, Lion Brand has an extensive global distribution, both online and through major retailers and craft chains. The company has a strong community and educational focus, offering over 7,500 free patterns and tutorials, and boasts a robust media presence with nearly 2 million newsletter subscribers and significant social media engagement.
With philanthropic efforts that include over $1.9 million in donations to St. Jude Children’s Research Hospital through spokesperson Vanna White's yarn line, Lion Brand emphasizes its commitment to community and charity. Despite its lengthy history, the company remains agile and innovative, with no recorded outside investment to date, highlighting its self-sufficiency and potential for growth in a niche yet passionate market.
