Lion Brand Yarn Company

Lion Brand Yarn Company is a fifth-generation, family-owned and operated business founded in 1878 in New York City. The company's slogan is to "Create a more colorful, connected, comforting, and caring world," reflecting their dedication to inspiring and educating knitters and crocheters globally with quality yarns. The company offers an extensive range of yarns, including fibers from 100% cashmere to wool and wool blends to premium acrylics. With over 7,500 free patterns, how-tos, and ideas available on their website, Lion Brand enhances the yarn crafting experience for its audience. Additionally, their products are accessible through various channels, including online platforms, major brick and mortar retailers, and craft chains globally, as well as at lionbrand.com. Moreover, Lion Brand actively engages in charitable initiatives, having donated millions of dollars to various causes and collaborating with organizations such as Warm Up America! and Project Linus to provide hand-knits to those in need. Their association with Vanna White, America's favorite crocheter, has also led to substantial contributions, with over $1.9 million donated to St. Jude Children’s Research Hospital through the sales of Vanna's signature lines of yarn. The company's impact extends to its media presence, leveraging platforms such as Facebook, YouTube, Instagram, and Pinterest, along with a newsletter subscription base of nearly 2 million. Lion Brand's Lion Media reaches more knitters and crocheters monthly compared to the top 10 knit and crochet publications combined. As a venture capital investor, the long-standing history, market presence, and impactful social initiatives of Lion Brand Yarn Company position it as an intriguing prospect for potential investment within the Consumer Goods, E-Commerce, Fashion, Food and Beverage, and Retail industries.