Canadian Direct Insurance

Canadian Direct Insurance is a federally chartered Canadian company that specializes in property and casualty insurance, with a focus on providing personalized auto, home, and travel insurance solutions for residents of British Columbia and Alberta. Established in 1996, the company has positioned itself as an alternative to the Insurance Corporation of British Columbia (ICBC), offering optional auto insurance in BC. The company's pioneering over-the-phone distribution model has not only facilitated cost savings but also enabled direct engagement with customers in sales, service, and claims functions. This approach has allowed Canadian Direct Insurance to deliver exceptional customer service while maintaining competitive pricing through advanced quoting systems, offering discounts and comprehensive coverage options for both home and automobile insurance. In 2015, Canadian Direct Insurance consolidated its position in the market by merging with belairdirect. This partnership led to the integration of Canadian Direct's operations with belairdirect, a direct-to-consumer brand under the Intact Financial Corporation, focusing on the Alberta market. In this integration, the Canadian Direct brand preserves its identity and continues to directly offer its insurance products to customers. The company's commitment to competitively priced insurance products, prompt and fair claims responses, and quality customer service reinforces its position in the financial services and insurance industries. This marks Canadian Direct Insurance as a compelling player in the insurance sector, particularly within the regions of British Columbia and Alberta.