Top Consumer Goods Startups in South Africa (2025 Update)
Explore the best Consumer Goods companies in South Africa. Discover high-growth startups and investment opportunities in our 2025 updated list.
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Explore Top Consumer Goods Startups in South Africa featuring 43 Companies
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Rentoza | - | Subscription is freedom. It's flexibility. It's affordability. Subscription is t... | Rentoza has embarked on the bold mission to democratize and dematerialize owners... | - |
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- | South Africa (HQ) | 2017 | Consumer Goods, E-Commerce +1 | [email protected] |
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162
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178.1K (-8%) | 1 year ago | Series A | 3 | 10.6M | 50952 | 2 years ago | ||
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Qwili | - | Qwili is a digital marketplace and sales portal used by micro merchants in the i... | Qwili is a digital marketplace and sales portal used by micro-merchants in the i... | - |
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- | South Africa (HQ) | 2020 | Consumer Electronics, Consumer Goods | [email protected] |
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30
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374 (-100%) | 2 years ago | Seed | 1 | 1.2M | 2406 | 6 months ago | ||
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Brandbook. | - | We unlock your brand's capability to know what shoppers are buying and why. All... |
We unlock your brand's capability to know what shoppers are buying and why. All... |
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- | South Africa (HQ) | 2018 | Consumer Goods, Mobile | - |
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5
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81361 | - | Seed | - | 1.7M | 416 | 3 9Zs rUZ | ||
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Leafline Washable Sanitar... | - | Washable Sanitary Wear | Affordable and biodegradable sanitary products, nappies, chair and bed protector... | - |
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- | South Africa (HQ) | 2018 | Consumer Goods, Retail +1 | [email protected] |
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203
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1.1K (31%) | 4 years ago | Grant | 1 | 1.3M | 90 | 5 months ago | ||
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The Bed Shop | - | Customizzzed Comfort | Retailer of custom beds and bed accessories | - |
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Johannesburg | South Africa (HQ) | 1994 | Consumer Goods, Manufacturing +1 | [email protected] |
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15
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544 | 10 years ago | Debt Financing | 1 | Unknown | 85115 | 10 WHI eaA | ||
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Tiger Brands | - | We nourish and nurture more lives every day! | Tiger Brands is one of Africa’s largest listed manufacturers of fast-moving cons... | - |
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Sandton | South Africa (HQ) + 3 | 1920 | Consumer Goods, Logistics +1 | [email protected] |
1
Low
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7003
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80229 | - | Private Equity | - | - | 803727 | 6 months ago | ||
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Last Mile for BoP | - | We improve the distribution of social innovations and much more at the Base of t... | Last Mile for BoP is on a mission to improve the distribution of quality and aff... | - |
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- | South Africa (HQ) | 2013 | Consumer Goods | - |
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2
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69265 | - | Non Equity Assistance | - | - | 178 | 6 EBs nqO | ||
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Denny Mushrooms (Pty) Ltd | - | Adding Goodness to Every Meal | Denny has been a household name for over 40 years, and is synonymous with fresh,... | - |
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- | South Africa (HQ) + 2 | 1950 | Consumer Goods, Food and Beverage | - |
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Low
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201
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964 | 14 years ago | Private Equity | 1 | Unknown | 2262 | 5 PI8 ccF | ||
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Bounty Brands | - | South African Consumer Brands Business | The Bounty Brands group distributes and grows leading local and international ap... | - |
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- | South Africa (HQ) + 1 | 2014 | Consumer Goods, Retail +1 | [email protected] |
1
Low
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245
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555 (-100%) | 9 years ago | Private Equity | 1 | Unknown | 6908 | 6 months ago | ||
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Isabella Garcia Internati... | - | A cosmetics company with our roots in all things beautiful... | At Isabella Garcia International, we are a cosmetics company with our roots in a... | - |
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Sandton | South Africa (HQ) | 2010 | Consumer Goods, E-Commerce | [email protected] |
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Low
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228
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45.0K (-27%) | - | - | - | - | 14926 | 7 q3E Qs2 | ||
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Adendorff Machinery Mart | - | Quality Tools and Machinery from around the world to offer the greatest range of... | Adendorff Machinery Mart is a leader in the retail and selling of tools and mach... | - |
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Johannesburg | South Africa (HQ) + 12 | 1990 | Consumer Goods, Retail | [email protected] |
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189
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411.9K (5%) | - | - | - | - | 5208 | 2 years ago | ||
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African Bank | - | Join the bank that backs you #AudacityToBelieve | As we embark on this daring journey, our purpose blazes brighter than ever, enri... | - |
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Midrand | South Africa (HQ) | 1975 | Consumer Goods, Financial Services +1 | [email protected] |
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Low
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4326
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507.9K (-28%) | - | - | - | - | 178381 | 5 months ago | ||
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Soulcare UK | - | Sustainable & Organic Products | Soulcare is a Group of companies focused on environmental awareness, healthy liv... | - |
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Johannesburg | South Africa (HQ) | 2014 | Consumer Goods, E-Commerce +5 | - |
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Low
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1
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253 | - | - | - | - | 547 | 5 months ago | ||
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Proudly South African | - | Buy local to create jobs | Proudly South African is the national Buy Local campaign launched in 2001 by gov... | - |
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Randburg | South Africa (HQ) | 2001 | Consumer Goods, Social Media | [email protected] |
1
Low
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66
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5.6K (-7%) | - | - | - | - | 11762 | 5 months ago | ||
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Premier FMCG (Pty) Ltd | - | Growing Together Since 1824 | Premier FMCG is a South African-based company with a distribution footprint acro... | - |
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Midrand | South Africa (HQ) | 1824 | Consumer Goods, Consumer products +4 | [email protected] |
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Low
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2090
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10.5K | - | - | - | - | 127248 | 5 months ago | ||
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LMC Express | - | Multi-temperature load consolidation refrigeration, transporting goods nationwid... | LMC Express transports refrigerated goods nationwide between the major centres w... | - |
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- | South Africa (HQ) + 3 | 1997 | Consumer Goods, Logistics +1 | [email protected] |
1
Low
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67
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3.0K (3%) | - | - | - | - | 462 | 4 months ago | ||
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Raz Technology (Pty) Ltd. | - | Proudly South African, Raz Technology makes tech easy: Wide range of Tech and M... | Raz Tech, your personal consumer electronics adviser. The South African expert a... | - |
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- | South Africa (HQ) | 2016 | Consumer Goods, Drones +3 | - |
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Low
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5
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795 (-100%) | - | - | - | - | 265 | 1 YT7 cAg | ||
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National Edging | - | Largest supplier of all edge banding, thermoplastic foils, cleaning agents & adh... | National Edging is the largest supplier of all edge banding material, thermoplas... | - |
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- | South Africa (HQ) | 1997 | Consumer Goods | - |
1
Low
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44
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1.1K (31%) | - | - | - | - | 185 | 5 months ago | ||
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MANTECH | - | For all your Electrical and Electronic components, instruments and consumables..... | Mantech is an international marketer and distributor of electronic components, t... | - |
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- | South Africa (HQ) + 3 | 1985 | Consumer Goods, Hardware | - |
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Low
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105
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650 (-100%) | - | - | - | - | 1104 | 7 tF5 KHC | ||
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Dermastore® | - | Specialist online skin care store backed by a leading Dermatologist. Let’s spark... | Specialist online skin care store backed by a leading Dermatologist. Let’s spark... | - |
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- | South Africa (HQ) | 2015 | Consumer Goods, E-Commerce +1 | - |
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Low
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9
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99.3K (3%) | - | - | - | - | 227 | 9 HQQ rDk | ||
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Willowton Group | - | Founded in 1970, the Willowton Group is one of Africa’s leading edible oil proce... | Willowton Group has grown to become South Africa’s largest sunflower seed crushe... | - |
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- | South Africa (HQ) | 1970 | Consumer Goods, Food and Beverage +2 | [email protected] |
1
Low
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351
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1.5K (-21%) | - | - | - | - | 7792 | 3 NSl KmG | ||
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Usabco (Pty) Ltd T/A ADDI... | - | ADDIS Making it Easy for over 100 years | USABCO is here to make your life easy every step of the way. A helper, a bearer... | - |
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- | South Africa (HQ) + 2 | 1914 | Consumer Goods, Manufacturing | [email protected] |
1
Low
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284
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5.8K (-11%) | - | - | - | - | 1004 | 1 year ago | ||
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Sensofinity | - | Representing and distributing an ever-growing number of international consumer e... | Sensofinity is a distributor that represents and distributes an ever-growing num... | - |
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- | South Africa (HQ) | 2016 | Consumer Electronics, Consumer Goods +1 | [email protected] |
1
Low
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5
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1.6K (14%) | - | - | - | - | 1715 | 2 Oc2 owb | ||
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Delivast | - | South Africa's trusted Delivery-as-a-Service technology startup company, powerin... | DELIVAST is a South African Delivery-as-a-Service technology startup company tha... | - |
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- | South Africa (HQ) + 2 | 2021 | Consumer Goods, Consumer products +3 | - |
1
Low
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9
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639 (-87%) | - | - | - | - | 518 | 6 sVJ 4SD | ||
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JAM Clothing SA | - | Famous for Less | JAM Clothing is a national fashion retailer offering the latest range of clothin... | - |
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- | South Africa (HQ) | 1998 | Consumer Goods, E-Commerce +2 | [email protected] |
1
Low
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556
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77.8K (4%) | - | - | - | - | 5887 | 11 months ago | ||
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Lasher Tools | - | Metal Masters of Africa since 1929 | For more than 90 years, Lasher Tools has been the leading South African manufact... | - |
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- | South Africa (HQ) | 1929 | Consumer Goods, Manufacturing +1 | [email protected] |
1
Low
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133
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8.1K (-18%) | - | - | - | - | 1440 | 5 months ago | ||
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Dunlop Tyres SA | - | Driving safety, innovation, and performance on South African roads for over 135... | Dunlop is one of the most iconic and recognisable tyre brands in the world, with... | - |
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- | South Africa (HQ) + 2 | 1888 | Consumer Goods, Manufacturing +1 | [email protected] |
1
Low
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676
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56.0K (1%) | - | - | - | - | 20900 | 5 months ago | ||
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Penflex | - | Penflex is a South African writing instrument manufacturing plant, with top tech... | Penflex is a South African based design and manufacturing company of stationery... | - |
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- | South Africa (HQ) | - | Consumer Goods, Manufacturing | - |
1
Low
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34
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2.3K (28%) | - | - | - | - | 1277 | 5 months ago | ||
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Pennyware Distributors | - | We manufacture in South Africa. Cat's eyes, Road Cones, basins, toilet seats, ba... | Pennyware Distributors has been a supplier of plumbing and allied products for o... | - |
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- | South Africa (HQ) + 4 | - | Consumer Goods, Manufacturing | - |
1
Low
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33
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3.7K (-58%) | - | - | - | - | 1936 | 5 months ago | ||
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The Lion Match Company (P... | - | - | Established over 100 years ago, The Lion Match Company (Pty) Ltd has developed s... | - |
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- | South Africa (HQ) | 1904 | Consumer Goods, Industrial +1 | - |
1
Low
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370
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8.1K (16%) | - | - | - | - | 16382 | 2 mIR imp | ||
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Habby And Lace | - | South Africas Leading Fabric, Dressmaking and Home Super Store. | Habby And Lace is South Africa's leading fabric and home superstore. We stock la... | - |
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Vereeniging | South Africa (HQ) | 1993 | Consumer Goods, E-Commerce +1 | [email protected] |
1
Low
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33
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31.2K | - | - | - | - | 405 | 3 kng Bsk | ||
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Defy Appliances | - | Welcome to the home of DEFY, we’re a leading manufacturer of home appliances and... | Defy Appliances is a South African home appliances manufacturing company and is... | - |
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- | South Africa (HQ) | 1920 | Consumer Electronics, Consumer Goods +1 | - |
1
Low
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1172
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22811 | - | - | - | - | 66876 | 1 year ago | ||
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Fast Fox Footwear t/a The... | - | Design, manufacture and supply of genuine leather footwear and slippers. | The Little Slipper Company is a family owned business situated in Nelson Mandela... | - |
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- | South Africa (HQ) | 1991 | Consumer Goods, E-Commerce +3 | [email protected] |
1
Low
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19
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89589 | - | - | - | - | 24 | 1 year ago | ||
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Kingsmead Shoes | - | The Big Brand Price Leaders | We believe our shoes empower us to take the next step toward becoming our best s... | - |
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- | South Africa (HQ) | 1993 | Consumer Goods, E-Commerce +2 | [email protected] |
1
Low
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131
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102.6K | - | - | - | - | 737 | 7 vH0 Dpw | ||
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Amrod | - | Africa's Largest Promotional Products Supplier | Amrodis a strictly Trade Only supplier, and therefore everything we do is geared... | - |
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Johannesburg | South Africa (HQ) + 2 | 2000 | Consumer Goods | [email protected] |
1
Low
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422
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94452 | - | - | - | - | 5612 | 8 months ago | ||
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LK Products (Pty) Ltd | - | Your original local braai company | LK's - Established in 1989, is the largest manufacturer and distributor of outdo... | - |
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- | South Africa (HQ) | 1989 | Consumer Goods, Food and Beverage +1 | [email protected] |
1
Low
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21
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17.8K | - | - | - | - | 234 | 9 iiU vfe | ||
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Life & Brand Portfolio | - | CREATIVITY • CONSISTENCY • CULTURE | Life and Brand Portfolio (formerly the Harbour House Group) was founded in 1998... | - |
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- | South Africa (HQ) | 1998 | Consumer Goods, Food and Beverage | - |
1
Low
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392
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4.3K | - | - | - | - | 13728 | 7 months ago | ||
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Sightique Optic Supplies | - | Sightique Optical Supplies is a South African-based optical wholesaler supplying... | Sightique Optical Supplies is a leading name in the Optical industry, renowned f... | - |
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Johannesburg | South Africa (HQ) + 1 | 1991 | Consumer Goods, Fashion +1 | [email protected] |
1
Low
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26
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1.8K | - | - | - | - | 392 | 8 months ago | ||
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Ackermans | - | Bringing Value to Life | The Ackermans story goes back as far as 1916, when Gus Ackerman opened the first... | - |
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- | South Africa (HQ) | 1916 | Consumer Goods, E-Commerce +2 | [email protected] |
1
Low
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7945
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1.1M | - | - | - | - | 208992 | 5 months ago | ||
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Massmart | - | - | Massmart, Africa’s second largest retail group, comprises four divisions operati... | - |
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Sandton | South Africa (HQ) | 1990 | Consumer Goods, Retail | [email protected] |
1
Low
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14725
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56.5K | - | - | - | - | 233685 | 7 months ago |